MUSIC INDUSTRY CASE STUDY
Section B of Written exam
These comments are from the examiner. Would be useful for you to think about them:
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Production practices which allow texts to be constructed for specific audiences
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Distribution and marketing strategies to raise audience awareness of specific products or types of products
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The use of new technology to facilitate more accurate targeting of specific audiences
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Audience strategies in facilitating or challenging institutional practices.
- Explanation/analysis/argument 20 marks
- Use of examples 20 marks
- Use of terminology 10 marks
Example of new artist rising to fame through the Internet and being able to do it with Digital Technology at home – also a good case example of an Independent Record Label in action.
VIDEO CLIPS to practise TEXTUAL ANALYSIS
Two new clips can be seen here
See many here:
http://www.youtube.com/user/nicktennear?feature=watch
The Deadline for Completion of your film and blog has now passed!!!
Preparing for your written exam
SECTION A – TEXTUAL ANALYSIS
These are some tips: Handling the Exam Advice
REPRESENTATION IN THE MEDIA
Consider this now as we begin to look at Textual Analysis in depth
(Section A of written Exam)
LEARN TO DESCRIBE THESE TERMS CORRECTLY
Read this page again (I hope you did read it before!)
Media Language – The Grammar of Film
It is also worth reading
LAST TERM’S DEADLINES – (click here)
Previous New Content
Read this: The Record Industry is Dead
New link ….. HMV and Fopp
This article discusses the take over of Fopp records by HMV. You could talk about this as an example of how the music industry is changing…
New link ….. Music Industry Sales
An older article discussing boosted music industry Sales
SCENE ANALYSIS
To help with your Scene Analysis (as discusssed in class) there is now a template document you can use. If you would prefer, complete one of these for each scene in your production. If you complete it by hand you can add a comment to your blog and just a photo of the sheets to show the examiner the work you have done.
YOUR MUSIC INDUSTRY RESEARCH
Radiohead
New link to Memphis Industries – interesting independent music label worth studying. Have a look and search on Wikipedia for more…
There are some sample exam questions here – to give you an idea of what you are aiming for in your research.
FICTION RECORDS has been added to the list of “Independent Record Labels” (see links). although they are not independent. They are worth studying because they started out as an independent but because they were so successful are now owned by Polydor, a subsiduary of one of the Big Four, Universal.
The Independent Record Labels which have links on the blog… see bottom right of screen….have been chosen as suitable ones for you to study. You should have started this by now. You can see some previous primary research on this page.
This page on the Development of the Internet (a list of key dates) should be read and understood as the music industry’s relationship with the internet is related to key stages in the development of on-line activity – i.e the introduction of the Web (mid 90s), llegal peer to peer downloading (1999) availability of Broadband (2004), etc.
This is an interesting site too: A short History of Band Websites
New advice on your FILM OPENING Coursework Task – READ IT NOW! – It’s from the examiner…
Please note ….. these are the pages your Blog should have: BlogContent
AS Media Course Materials & Notes 